Mar 4, 2014 · But in 2000, one condiment giant decided to give “America’s Favorite Ketchup” a Technicolor makeover. What resulted was one of the oddest food fads in recent memory.

Jul 10, 2023 · 🍅 Twenty-three years ago, Heinz ketchup went from iconic red to what-in-the-world green. The inventive ketchup hit stores in the Y2K packaged in an ergonomically-shaped “EZ Squirt'' plastic bottle to contrast with Heinz’s traditional glass bottles.

Jul 6, 2020 · In 2012, Heinz teamed up with Burger King to introduce a limited release of green ketchup for Saint Patrick's day, but little noise has been made since about reviving the brand in any meaningful, long-term fashion.

Jan 27, 2025 · If you were a child in the early 2000s, and if you (or your parents) weren't easily grossed out, perhaps you ate hot dogs or French fries with a bizarre ketchup that was green or purple in color. Even if you never tried it yourself, you likely passed by it at the grocery store, sometimes with "Shrek" characters mugging at you from the bottle.

Sep 14, 2011 · Heinz EZ Squirt’s first color entry was ‘Blastin’ Green’ and was created as a promotional ketchup in support of the first Shrek movie, and moms and kids came running. Each new color resulted in...

Dec 8, 2022 · It’s hard to imagine wanting to slather your fries in purple ketchup or blue or green either. Yet, this was the idea that Heinz decided to try out in the early 2000s. The product was advertised as the colorful ketchup everyone loved, but …

Dec 10, 2024 · You look closer, trying to figure it out and your mind is blown because you just discovered Heinz EZ Squirt Ketchup. Launched in 2000, just in time for a tie-in with the release of Shrek (green), EZ Squirt wasn’t just colorful; it also came in an interesting bottle.

Mar 9, 2018 · Heinz achieved the distinct shade by a process that stripped normal ketchup of its coloring and subbed it instead with green dye—an unfortunate chemical rewiring that prevented this new hue of condiment from being labeled as tomato ketchup.

Dec 9, 2021 · The green ketchup was promoted in conjunction with the release of the movie Shrek and led to the development of other brightly colored follow-ups. Heinz released purple, pink, orange, teal, and blue in order to capitalize on the popularity.

Jul 10, 2020 · — After conditioning consumers for 124 years to expect ketchup to be red, the H.J. Heinz company pivoted suddenly on July 10, 2000, and gave the condiment a colorful makeover. The Heinz EZ...