Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every ...
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Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
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Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...
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Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
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PRESS: WPP loses Coca-Cola media-buying contract to Publicis - FT
(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.
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Publicis’ Coke media account win could be landing at just the right time
The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...
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PRESS: WPP loses Coca-Cola media-buying contract to Publicis - FT
(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.