Apple broke streaming records with its second season of "Severance." Key marketing efforts may have helped with the viewership and member signups.

EXCLUSIVE: Apple TV+ pulled out all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO ...

Per Deadline, the second season of Severance has consistently been bringing in tons of viewers, having ranked fourth on ...

According to Apple TV+, Severance became the most popular series in the history of the platform by the number of unique ...

Apple CEO Tim Cook met with President Donald Trump on Thursday morning, likely to discuss the import tariff situation and US ...

The private Oval Office meeting between President Trump and the CEO of Apple wrapped up around 11:15 a.m. ET. Lawrence reported that Cook told FOX Business cameras that he had a “great meeting” with ...

Apple CEO Tim Cook announced plans to unveil a new product this week. But what will it be? "Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch," Cook teased on X ...

Where is the iPhone SE? It's the question that's been on our lips all week long. Rumor had it that the lower-cost version of ...

L-R: Britt Lower, Adam Scott, John Turturro and Dylan Cherry in 'Severance' Season 2 Courtesy of Apple TV+ Lumon Industries employs several thousand workers across the world of Apple TV+’s ...

Ellie Cook is a Newsweek security and defense reporter based in London, U.K. Her work focuses largely on the Russia-Ukraine war, the U.S. military, weapons systems and emerging technology.

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