News

Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
Apple CEO Tim Cook is facing the most daunting moment of his career, but the former COO might be uniquely suited to navigate a tariff meltdown
Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
Apple's tech tariff exemption had one shocking supporter
Apple gets some good news based partly on a surprising relationship.
Tim Cook ‘cares about nothing else’ product-wise other than beating Mark Zuckerberg to a pair of truly smart glasses
Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that ...
Apple CEO spoke with Lutnick about tariff impact on iPhone prices, Washington Post says
Apple CEO Tim Cook spoke with U.S. Commerce Secretary Howard Lutnick last week about the potential impact of President Donald ...
Observer1d
Tim Cook’s Decades-Long Bet in China Is About More Than Cheap Labor
China is crucial in Apple (AAPL) ’s global supply chain, making about 90 percent of iPhones and a significant portion of Mac ...
'Trump does Tim Apple a solid': Investors cheer smartphone tariff exemption despite mixed White House signals
President Trump stoked confusion this past weekend about tariffs on smartphones, but investors are viewing an electronics ...