Madness championship game averaged 18.1 million viewers on CBS, the highest rating for the final since 2019.

Australia’s National Rugby League (NRL) is considering acquiring a 33-per-cent stake in Super League on the condition that it ...

The agreement between Infront’s production arm and Fifa+ forges closer ties between the agency and football’s world body, ...

Indian motorcycle company Hero MotorCorp has agreed endorsement deals with golfers Akshay Bhatia and Sahith Theegala ahead of the US Masters.

While ESPN’s number represents a decrease of around 55 per cent, it still marks the third-most watched women’s tournament ...

Nine Entertainment and Rugby Australia have finalised their renewal for exclusive domestic rights from 2026 to 2030, covering ...

David Nilsson is standing down from his role managing Ski Classics, having launched the initial concept for the series of long-distance skiing events 17 years ago. Nilsson is to be replaced ...

Garmin has opted to create and put its name to new marathon races in addition to backing existing events by launching the ...

Electronics brand LG has announced an expansion to its agreement with the Boston Red Sox in a deal brokered by venue ...

Boxing and darts continued to underpin profits at Matchroom Sport, the UK-based event promotions company and agency in which ...

Jeep is considering making a surprise return as Juventus FC’s front-of-shirt sponsor as part of a joint deal with tourism body Visit Detroit, SportBusiness understands.

PepsiCo has renewed its Uefa women’s football sponsorship until 2030, providing the food and beverage group with rights ...