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After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are ...

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a desired action and ensuring they are suppressed across campaigns and channels.