Set in Harajuku, Loewe’s family-friendly exhibition highlights the maison’s Spanish roots, Japanese expansion, and ...

From Grand Prix brand moments to everyday wear, Lululemon’s China playbook mixes high performance with high relevance — and ...

As beauty giants grapple with falling sales, labels like Rare Beauty continue to grow thanks to their more personalized, ...

South Korea launches its biggest tourism campaign in China as it prepares a visa-free policy to boost arrivals.

Lufthansa is betting on customization to woo Chinese premium flyers, debuting its Allegris cabin on flagship routes like ...

K-beauty is booming in the US and Japan but fading in China. Can it reinvent itself to stay a global powerhouse?

Shanghai Fashion Week is packed with over 200 brands and nearly 1,000 trade shows, yet asserts its role as the definitive hub for East Asian fashion.

Country’s next wellness wave fuses ancient Traditional Chinese Medicine wisdom with modern superfood convenience — creating ...

Thanks to K-pop influence and surging international sales, Pop Mart’s Labubu figures are turning a niche toy company into ...

Brand collaborations are leveraging cultural touch points, limited exclusivity, and design innovation to create genuine buzz ...

With China’s high-end malls prioritizing high jewelry brands and Gen Z embracing the ‘heiress aesthetic,’ Buccellati’s move to IFS Chengdu’s 1st floor signals a shift in luxury’s hierarchy.

These three strategic partnerships showcase how brands are leveraging cultural touchpoints, limited exclusivity, and design ...