Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...

The world of advertising is undergoing a seismic shift as creativity intersects with advancing technology, evolving consumer expectations, and heightened societal demands. AI tools and automation are ...

The consumer landscape in 2025 will be shaped by empowered, informed individuals seeking more meaningful interactions with brands. Economic uncertainty and a digital deluge have fostered scepticism, ...

RFK taking to X to share the latest ingredient that he thinks should be banned has been background noise until now. With the new Trump administration, RFK in particular has gone from white noise to ...

The growing reliance on data by businesses and marketing professionals, exemplified by industry giants like Amazon and Netflix leveraging data to drive their strategies, has highlighted the ...

The best technology is rarely only useful for one thing, which is why there is a rich history of spin-off innovations that find essential applications of their own. NASA’s space programme, for ...

Depending on who you’ve talked to this year in the advertising industry, Generative AI (or GenAi/GAI), can be seen as a revolutionary force changing marketing for the better, or an uncontrollable ...

Imagine someone ten years ago telling you the following would happen in 2024: YouTube creator-turned-boxer Jake Paul beat 58-year-old Mike Tyson in a professional boxing match, which 60 million ...

The retail media network bandwagon continues to move at pace, with some 246 RMNs spanning across the globe at the time of writing – 68 of which operate in the US. Ad spend on these networks is ...

Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...

I believe 2025 will be the year in which AI Agents start to make their mark in automating all sorts of processes, from app and games production and UA campaign development to answering sales and ...

Media buying teams are adding a major new dimension to their plans: creative. In the past, creative agencies would deliver pre-baked assets to media agencies. Media teams focused on targeting and ...