Ad Age is marking Women’s History Month with a series of contributions from guest essayists. Today, Dana Hork, founder and ...

Returning to work after parental leave was a roller coaster of emotions. On one hand, I was excited to get back into the swing of things and reconnect with colleagues. On the other hand, I was nervous ...

At Spotter’s creator upfront event, YouTubers pitched themselves not just as influencers, but as full-fledged content ...

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for Nielsen’s Big Data + Panel product now in place—and its legacy panel-only ...

Bacardi Limited has launched a global creative review for most of its brands, according to three people close to the ...

People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ...

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates for giving personalized gifts.

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...