Hot Ones,” the popular YouTube chicken wing-eating show, is selective when striking deals with brands.

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

AI should enable brands—not the other way around. Use AI to extend promise into new expressions, but don’t let the tech define voice, values or vision. AI is an enabler, but it’s a powerful one. For ...

Ford, which leads other automakers in U.S.-made vehicles, offers employee-based pricing in a limited-time deal.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Marriott Bonvoy is unveiling its first work from new creative partner Wieden+Kennedy New York, a platform designed to highlight the inspirational power of travel.

Solo Brands has been dealing with sliding sales of Solo Stove. Solo Stove’s 2024 fourth-quarter net sales decreased 16.8% to ...

The Publicis Media agency picks up more of the account including its nutrition business from GroupM's Mindshare.

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.