Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...

Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...

Meta stresses that the ads will only appear in the Status section, meaning those using the WhatsApp strictly for chats only ...

Meta stock was trading slightly in the green on Wednesday, in line with the broader market moves. The stock was up around ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

WhatsApp is officially rolling out ads. The Meta-owned messaging platform announced the new feature on Monday.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp is stepping into a new phase. Used by 1.5 billion people every single day, its Updates tab—home to Channels and ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

ARKANSAS, USA — Arkansas Attorney General Tim Griffin and 41 other attorneys general sent a letter on June 5 through the ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...