Antoine Pin, the newly installed chief executive of TAG Heuer, says that lights down at the F1 Louis Vuitton Australian Grand ...

French luxury holding company LVMH’s brands started appearing in F1 for the first time over the last two days in Bahrain, ...

For this year’s F1 75th Anniversary Event, Louis Vuitton reveals a special edition bespoke Trophy Trunk, awarded to the best ...

The world’s fastest sport meets the epitome of luxury in a landmark 10-year collaboration between F1 and Louis Vuitton.

TCL Electronics has announce its continued collaboration with the Australian Grand Prix Corporation for the highly ...

To mark Formula 1’s 75th anniversary, Louis Vuitton unveiled a bespoke Trophy Trunk for the FIA Formula One World Championship™ trophy.

The eagerness of sailing to capture commercial attention has led marketers toward car racing comparisons: • SailGP is the ...

For the first time at a sporting event, the French luxury house will have a visible presence on F1 weekends, including prominent trackside signage. Louis Vuitton will also play a key role in major ...

For the 2023 season, F1’s annual revenue increased to $3.2 billion — a 25 percent gain compared to the 2022 season. And last fall LVMH Moët Hennessy Louis Vuitton sealed a 10-year deal with F1. As ...