While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

Australian doughnut brand, Doughnut Time, launched the VEGEMITE-inspired doughnut. This limited-edition treat, available ...

Fool’s Day is the ultimate playground for brands to unleash their creativity, sprinkle in some humor, and think way outside ...

In case you’re too hungover to notice which day of the week it is – today is April Fools’ Day. Plenty of iconic UK brands ...

Over the years, the ‘fool’ in April Fool’s Day has diminished as consumers become more critical and clued-in, reducing the ...

From pickle and tabasco milk to fried chicken toothpaste, food brands — and Cardi B — are pranking the internet on April ...

It's a trope as old as time - everyone knows it and nobody cares. Here's why the fake death marketing stunt needs to die ...

"Typically, mistake marketing appears to offer value that is 'too good to be true', thus manipulating consumers into thinking ...

While we wait to see if Walkers is just pulling our leg, there are some other great crisps for us to enjoy aside from Salt & ...