Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

FOBO, or Fear of a Better Option, causes anxiety and leads to indecision due to the thought that better alternatives are constantly available. This mindset prevents commitment and results in last ...

You might think aftermarket parking sensors could be a bit of an unusual car upgrade at first, a bit like aftermarket reversing cameras, and you’d be right. Across ...