On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena.

Williams Arena has been the home of Gophers basketball for almost 100 years. Soon, “The Barn" could get a new name.

A naming-rights deal the venue nicknamed “The Barn” would help shrink the financial gap but not bridge it by itself. For ...

It's unclear why Minnesota hasn't publicly sought a naming rights sponsor for Williams Arena in the past, but it's similar to ...

The school announced Thursday it will explore selling naming rights to Williams Arena, the nearly century-old facility that ...

Director of Athletics Mark Coyle calls it "a tremendous opportunity" for a company to align itself with the historic home of ...

Gopher Athletics announced Thursday it has partnered with a firm in search of a naming-rights sponsor for Williams Arena, the ...

The University of Minnesota has hired a search firm to help them find a naming rights sponsor for Williams Arena.

The University of Minnesota’s venerable Williams Arena may soon have a new name. The U of M announced Thursday that it’s ...

From left, the Gophers' John Thomas, Bobby Jackson and Sam Jacobson practice on the eve of their first Final Four appearance. As college sports no longer operate under the guise of amateurism, the ...

Gophers Athletics Director Mark Coyle has committed the U to spend $6 million in buyouts for Johnson to leave and Medved to ...