Philo is a live TV streaming service that allows you to watch Discovery and Animal Planet, which will both have the Puppy Bowl. While it doesn't carry as many channels as more expensive rivals like YouTube TV, it does have Lifetime, TLC, Game Show Network, Hallmark Channel, A&E, AMC and more. A free trial is also available.

Victoria Schade is a dog trainer and novelist who's the show’s lead puppy trainer and wrangler. She's the one making sure the shelter pups have a conflict-free contest and that they're captured at their most adorable — all from off-camera.

It is Victoria Schade who gets the puppies to look up during the “The Star-Spangled Banner” or run through a tunnel to get to the field for the starting lineups.