A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

For Destanee Aiava, who doesn't have a clothing sponsor, her on-court styles were completely up to her. And she chose to pay ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

The brand says the shoe, developed with input from its signature player Marta Kostyuk, is "personalized to the needs of the female athlete." ...

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

kits, the racket — that turns that data into a cartoon player. This means that for all the fun of the glitches, the feed is a faithful reproduction of the live tennis, just on a short delay.

The world No. 42 took to the court in a gaudy pink outfit adorned with kangaroos - and the back was even more spectacular.

As with most sponsorship contracts given to professional tennis players, the American is expected to wear that specific New Balance outfit again during the course of the tournament. Paige Lorenze ...

I try to make sure that I'm still a 100 per cent present mum whilst also trying to balance being the best tennis player I can be. I think that's where it can get a bit tricky sometimes," Wozniacki ...

The data map the movement of players and the ball, which Tennis Australia overlays with faces, player kits and racquets. The crowds and commentary replicate what people might see watching the real ...

Coco is an avid Marvel fan, so many of her outfits are inspired by the superheroes in the movies and shows. That means you’re ...