The new brand comes at a time of strong momentum ... With a declaration of "This is not a tennis court," the spots present the court as, in fact, a stage on which the game's greatest players ...

When the new branding gets its first test of the Hologic ... "We want to present the tennis court as a stage in which players can become their most powerful, influential, and unfiltered selves ...

The tour released a new brand identity on Thursday, with a rallying cry that a tennis court is a stage for the world's best athletes to perform. Visually, the tour moved away from the silhouetted ...

Onsite branding on the Hologic WTA Tour will continue through ... With a declaration of “This is not a tennis court”, the spots present the court as, in fact, a stage on which the game’s greatest ...