Spirit aims to rebrand as a premium airline, moving away from its no-frills reputation. The company plans to re-list its stock after its previous shares were canceled upon emergence. LOS ANGELES ...

Dell is bidding farewell to its familiar desktop and laptop sub-brands. Inspiron, Latitude, Precision, and XPS are now simpler, more generic identifiers. Here's everything you need to know. After ...

Although awareness of the necessity of change doesn’t always make it easier. Rebranding can feel daunting, much like rewriting the story you’ve already told the world. Many founders and business ...

With a cheeky bumper sticker, one Tesla owner tries to distance himself from the company's controversial CEO, Elon Musk. (Tobias Schwarz/AFP via Getty Images) ...

On Tuesday, Korean Air unveiled its first new corporate identity in 41 years by pulling the curtain back on a gleaming Boeing 787-10 Dreamliner adorned with a bold and distinctive livery. The event ...

Chuck E. Cheese has recently overhauled its brand, bringing major changes to its nearly 500 locations that longtime visitors might be surprised to see. The biggest? The removal of its iconic ...

The shares of Debenhams owner Boohoo Group fell on Tuesday after the group revealed it will be rebranding itself and changing its name to Debenhams Group. The announcement marks a major pivot for ...

Pic: Reuters Boohoo's rebrand follows a huge fall from grace on the back of several headwinds. It had been among the big winners in the online fast fashion revolution, but its market value has ...

MOSEL – Rehlko’s multi-year rebrand continues with the release of the first rebranded products coming within the year. Following rebrands of the Mosel plant and 90% of other facilities ...

Meghan Markle’s name rebrand is said to be sending a message across the pond. The Duchess of Sussex sparked both confusion and curiosity when she made a revelation about her royal title in her ...

Shareholders are expected to finally get a chance to vote April 23 on the long-planned proposal to separate Lionsgate Studios from Starz. A special meeting is anticipated for that date in order to ...