CEO Brian Niccol. His reason is Niccol’s success at Chipotle Mexican Grill. Cramer’s primary observation is that the best chief executive officers get the best results, and the best results are best ...

Who doesn’t appreciate the personal touch of a name misspelled in Sharpie? Starbucks’s new CEO, Brian Niccol, made a bet last September that the company could draw customers back into its stores by ...