In March of 2023, Michaels made a presentation in Studio 8H, the longtime home of “SNL” at NBC’s New York headquarters, to around 100 advertisers about what to expect from the anniversary.

NEW YORK (AP) — The 50th anniversary celebration of “Saturday Night Live” is so big, it’s not even on Saturday. Airing Sunday and spanning three hours, the, yes, live “SNL50: The ...

At SXSW, we caught up with Jamie Cutburth, EVP of marketing and brand partnerships at NBCUniversal, to unpack how SNL’s anniversary became a lens into the evolution of TV branding from both a ...