Jamaica is one step closer to completing its mission to adopt Rihanna as one of our own. On Mar. 25, the entrepreneur posted a video on Instagram, letting followers know that Fenty Beauty would now be ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Surprise ...

Spring is officially here, which means the time for spring cleaning has come. And though I do love a windows open, duvet ...

This subtle visual balance is the secret to give your closet a new twist when you're tired of wearing your go-to pieces.

We know Rihanna is the master of high-low dressing, often mixing luxury labels with sportswear, ladylike bags with more ...

Established beauty brands faced a sales growth slowdown in FY24, while new-age and global labels surged. Consumers preferred ...

Rest assured that there is a fringe style for every face, regardless of its shape or your hair type. Explore six versions to ...

Achieving a flawless foundation look over 40 can sometimes feel like chasing an elusive unicorn. Skin changes over time, becoming drier and more textured, which can make makeup application a tricky ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Facial yoga exercises might be the game-changer you’ve been searching for. This natural, noninvasive practice is taking the beauty world by storm. It promises a sculpted, youthful glow without being ...

As Group B battles alongside the Ghostbusters' Ernie Hudson on The Masked Singer, this week's epic reveal of a rock-and-roll ...

Added and natural sugars are not the same and impact your health differently. Added sugars are added to food or drinks in processing and can lead to health issues. Since natural sugars are found ...