However pharma companies have the technology to address this, and training is going to be absolutely key. "Typically the [sales] rep has the knowledge to use around 30-40% of CRM features.

Today's pharma sales representative is expected to know a lot more about their customer in order to drive more personalized interaction. No longer a simple product detail, each discussion must now ...

Chia Hsuan Lin, a GlobalData analyst, says that from a broader scope, the anti-corruption campaign has a negative impact on pharma sales. “As concerns about the campaign were raised, hospital ...