There are two basic ways of evaluating marketing, either by measuring output or by measuring outcomes. This is what the vast majority of companies measure. Output is typically the first metrics ...

But despite his efforts, nothing changed since the root problem was that his teams were focused on perfecting outputs, not driving business outcomes. Trained to prioritize the “golden triangle ...

This same concept of value applies to the work of nonprofits. It’s not cost per output (such as a youth served) that provides a window into productivity, but rather cost per outcome (a youth who ...

A few days back, the Upper House returned the Finance Bill to the Lower House, marking the end of Parliament’s budgetary ...

New nuclear power plants in Georgia have helped flip the state's power mix so that electricity from clean energy sources has ...

Find out how your small business can leverage AI prompting to drive efficiency and long-term results.

Across the United States, government officials, social entrepreneurs, nonprofit leaders, philanthropists, and impact investors talk about the need to pursue not just program outputs but “positive ...

There is speculation aplenty that OpenAI o1 new generative AI might be leveraging multiple chain-of-thought and ...

A final report by the UN's high level advisory body on artificial intelligence makes for, at times, a surreal read. Named ...

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