How a match-winning shot from 19-year-old college basketball player Michael Jordan 'changed the world' of sports endorsements.

Sabrina Ionescu and Nike took a tour through Asia to celebrate women's hoops, and the results were a beautiful reminder of ...

Baltimore basketball coaching legend Carlton Carrington, who recently died at the age of 53, will long be remembered for his ...

Route Thirty Consulting, a collaboration between two-time NBA champion Norris Cole and Carlisle girls basketball coach Kelsey ...

Tennessee women's basketball signee Deniya Prawl has been selected to participate in the 2025 Nike Hoop Summit. The world's top talent will join forces to face teams from the United States, including ...

At the Final Four in April, the Naismith Basketball Hall of Fame will announce its Class of 2025 — players, coaches and contributors. Sonny Vaccaro will not be among them, extending one of the ...

It does, however, call to mind Nike's biggest partnership yet — with Michael Jordan. In 1984, the popular basketball player inked a deal with Nike for $500,000 a year, plus royalties ...

Basketball fans are in the midst of the WNBA off-season, but that is not stopping Caitlin Clark from dominating headlines. The Indiana Fever guard has been an integral part of Nike's new "Just Win ...

After a slow start with a few uninspired colorways, Phoenix Suns guard Devin Booker's first signature Nike basketball shoe has finally hit its stride. The Nike Book 1 has dropped in several ...

The newly expanded Nike Kids Camps powered by i9 Sports introduce ... providing instruction in sports like Flag Football, Soccer, Basketball, Volleyball, and Baseball, with offerings varying ...