As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you look back at the past few months of new beauty launches, you’ll notice lip liners are having a moment. There was NYX's ...

Kassajikian shares that another method you can use to create a full pout for double-lined lips is to keep the focus on the ...

The best lip pencils for lining your pout, from MAC Lip Pencil in Ruby Woo to Tilbury's Lip Cheat in Pillow Talk.

In a sea of new makeup launches, Merit’s lip liner holds its own.

What could be a better power pair in the world of grown-up beauty than Cameron Diaz and Merit? Think about it: they’re both ...

Of course, moving toward pretty pastels as the weather warms up is not exactly new, but while soft lilacs have been ...