As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kassajikian shares that another method you can use to create a full pout for double-lined lips is to keep the focus on the ...

The 90s have officially dialled in, and they’re bringing back one of their baddest beauty flexes: lip liner worn solo. Once ...

Of course, moving toward pretty pastels as the weather warms up is not exactly new, but while soft lilacs have been ...

With the mega-retailer’s second-ever Big Spring Sale finally upon us, it’s a great time to stock up on not just on tech and ...

Dressing up for Gudi Padwa and Eid doesn’t have to be complicated. Here are some easy styling tips that can help you strike ...

A recent Instagram post shared by As Ever's handle has debunked the idea that Meghan's raspberry spread is made in the duchess's Montecito mansion.

Soft-focus skin, just-bitten lips, neutral nails, feline eyes and a swish of shimmer: this year’s top makeup trends are ...

It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...

A Sephora reviewer says: “Eadem is the truth! I can’t wait until it comes back in stock so I can get other colors. It is a ...