It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...

Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With her own Rhode lip peptide glosses and now lip shapers, Hailey Bieber has plenty of lip combo options. But one of her lip ...

The best lip pencils for lining your pout, from MAC Lip Pencil in Ruby Woo to Tilbury's Lip Cheat in Pillow Talk.

While Merit’s new Signature Lip Liner just dropped on Tuesday — along with a Lip Duo featuring the brand’s Shade Slick Tinted ...

In a sea of new makeup launches, Merit’s lip liner holds its own.

It pairs seamlessly with any lip oil/gloss/balm, so you can layer on your favorite hydrating formula without needing to rely on drying lipsticks for bold pigment. The only downside? You need a wet ...

In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

The 90s have officially dialled in, and they’re bringing back one of their baddest beauty flexes: lip liner worn solo. Once ...