(Bloomberg) -- Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created ...

Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the ...

The new branding, which involves significant changes to its logos and aircraft livery, is the most visible aspect of a broader revision of the airline's corporate identity. This has been prompted by ...

So, when Korean Air invited me to the unveiling of their new corporate identity in Seoul, I begged my editor for the chance to go and hear more about what goes into an airline updating its livery.

It’s an image highly symbolic to the South Korean identity, and an iconic, fan-favourite presence within the aviation ...

Korean Air and Boeing have finally signed off on a long-anticipated order for up to 50 brand-new widebody jets worth $24.9 ...

The latest development at Korean Air is that it will introduce premium economy class, in response to growing market demand.

airline group. The South Korean carrier presented a Boeing 787-10 with its new logo featuring a blue taegeuk symbol at a press event in Seoul Tuesday, the airline’s first design change since ...