According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

Arjun Bhati, the celebrated three-time Golf Junior World Champion, is set to receive the prestigious National Youth Award ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

"If I do 10.10 or 10.0 flat, then I won't be the only one running fast." - Gurindervir is taking inspiration from Neeraj ...

Indian track and field athletes share their experiences of competing in Division 1 of the NCAA, widely regarded as the ...

Gurindervir Singh has broken the national 100m record at the at the Indian Grand Prix in Bengaluru on Friday. He has clocked 10.20 seconds.

Around 30 renowned designers, including Manish Malhotra, Tarun Tahiliani, Falguni Shane Peacock, and Ritu Beri honoured the 25-year journey of the Lakme Fashion Week (LFW) X Fashion Design Council of ...