People put ketchup on fries and hash browns. Why not put it on potato chips? That's a question Pittsburgh-based Kraft Heinz ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

Designed to make trying potato chips and ketchup as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato ...

And so, the Heinz Chip Dip was born. The company launched the limited-time Chip Dip with availability beginning on March 12, just two days ahead of National Potato Chip Day. The package includes a ...

If you're the kind of person who puts ketchup on your ketchup, and you find the act of squeezing or sliding the red goop out ...

Brand is testing new wide-mouth jar offering as portfolio addition because if it’s a potato, it has to be HEINZ Designed to make trying potato chips and ketchup as easy as “pop, dip ...