Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...

Crypto is riding high once again, but investors still need to be careful about which firm they are using to trade digital assets.

While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...

Former Sony boss Shawn Layden weighs in on Microsoft's current strategy of bringing its first-party Xbox titles to other ...

Former PlayStation CEO Shawn Layden thinks Xbox's multiplatform strategy can work, and mentions similarities to former ...

Speaking to Reece Reilly of 'Kiwi Talkz' recently, ex-PlayStation boss Shawn Layden shared his thoughts about Microsoft's ...

Xbox could be going the same way as Sega, according to former PlayStation boss Shawn Layden, as he addresses Microsoft's ...

From Popeyes and Don Julio to Post Malone Oreos and Pokémon Happy Meals, these collabs are making waves. See what they ...

Former PlayStation boss Shawn Layden in an interview on the KIWI TALKZ YouTube channel was asked about his [...] ...

Former PlayStation executive Shawn Layden has said that Microsoft’s multiplatform plan can succeed like Sega’s, but that it ...