PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The 1990s were an unforgettable era of bold and outrageous fashion choices that still make us laugh today, as we reflect on ...

If bad outfits were a genre, these celebrities would be topping the charts at the 2025 iHeartRadio Music Awards.Some of the ...

A sports bra will last around 30 to 50 washes, says Rivet. After that, the elasticity typically starts to dwindle. “If you’re wearing it two to three times weekly, you’re looking at about a year of ...

The right swimwear can turn your swimming experience from an average to an excellent one. Here's a guide of swimming costumes for women to splash in style.

Why Nuuly, Miu Miu, Moncler, and more are among Fast Company's Most Innovative Companies in fashion and apparel for 2025.

Maxi dresses are a year-round fashion staple. Check out this list of must-have dress styles for shoppers with big busts — ...

As the chilly winds of winter give way to the budding blossoms of spring, fashion enthusiasts are embarking on a nostalgic ...

We tested the best women's down jackets, from hefty technical layers to lightweight puffers, including Rab, Patagonia, ...

Nelle Atelier jeans were designed specifically for petite women under 5'4". A 5'2" editor put the stylish jeans to the test.

Paris shows have been much more intimate this season, as some labels cut budgets or reassess allocations for editors, ...

With the help of the Dover Street Market Paris incubator, Matières Fécales is making its Paris Fashion Week debut. The ...