ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

"Explore Looksie to watch Jo Steel bring body paint, makeup, and special effects masterpieces to life." Critics Choice Awards ...

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

We recently published a list of 12 Best Beauty Stocks to Buy According to Hedge Funds. In this article, we are going to take ...

This initiative aligns with the Council’s ongoing efforts to enhance the efficiency and capabilities of national ...