ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...
Elf Makeup Released a $8 Limited-Edition Dog Toy Based on Their Bestseller — & It’s Selling Fast!
The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...
Looksie on MSN4d
Dobby the House-Elf Makeup That’s Pure Magic
"Explore Looksie to watch Jo Steel bring body paint, makeup, and special effects masterpieces to life." ...
Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts
Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...
This Magnificent Growth Stock Is Falling Hard. Is It Time to Buy?
Beauty (NYSE: ELF) shareholders have been on a rollercoaster ride over the past few years. The emerging makeup and skincare ...
Elf Beauty shares crater; company in part blames TikTok, LA fires
STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...
Why e.l.f. Beauty Should Turnaround After A Weak January
January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...
2ELF : What the Options Market Tells Us About e.l.f. Beauty
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating ...
I Finally Found a Powder Foundation That Works for Dry Skin — and It's $14
Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.