Elasticity is a term used in economics to describe responsiveness in one variable to changes in another. Typically, elasticity is used to describe how much demand for a product changes as its ...

Price elasticity of supply is the responsiveness of a supply of a good or service after a change in its market price. Basic economic theory states that supplies increase when prices rise and drop ...

WSJ’s Sharon Terlep explains the role 'elasticity' plays in a company ... there are hidden economic factors that help determine the price. In this video series, The Wall Street Journal goes ...

As a marketer, especially if you're a senior marketer, you likely have a pretty good idea of what price elasticity is. So let's use that as an introduction to the idea of brand elasticity. If you ...