PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

At the Cannes Film Festival, the Duchess of York embraced full-on glamour, pairing a monochrome Safiyaa gown with a statement ...

First springing onto our screens in the early aughts, model and actor Sienna Miller is something of a British icon. And, more ...

Helen Mirren shows that a red lip can be flattering and youthful on older women. Makeup artist Daniel Sandler gives expert ...

WWD Shop editor Claire Sullivan tests Lancôme’s Lash Idole Mascara.

Charlotte Tilbury has just dropped a brand new makeup collection featuring stunning lipsticks and blushes that ooze love.

In the ever-evolving world of beauty, concealer stands as a timeless staple, a secret weapon wielded by makeup artists and ...

From concealers that disguise dark circles in seconds to lip stains that last through your morning coffee and beyond. View ...

Few stars have mastered the art of timeless beauty and grace quite like Rekha. The legendary actress, who has reigned over Bollywood for nearly seven decades, continues to captivate audiences with her ...

Choosing the right concealer is a transformative step in achieving that coveted ageless look. It’s not just about covering ...

Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

The conversation around lip combos hasn't evolved much—one week a new lip liner is trending, and by the next, it's fo rgotten ...