This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Franchise Times went booth to booth at the 2025 International Franchise Association to ask several leaders about what’s to ...

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

Strong Q4 2025 results for Braze (BRZE): 22% revenue growth, AI-driven OfferFit acquisition, and improved profitability highlight its strategic growth focus.

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Not all corners of the market are moving in the same direction this year; 2025 has already delivered a few surprises for ...

Opinion: Kirkland & Ellis attorneys Karthik Ravishankar, Kristina Cary, and Jenny Quang write that two recent decisions ...

At ETBrandEquity’s CX Symposium 2025, PwC India’s Sanjay Dawar and Somick Goswami discussed how AI is reshaping customer ...

Mobility data offers a powerful solution by providing deep insights into customer engagement and competitive positioning.

In the fast-paced and competitive world of e-commerce, businesses need reliable tools to stay ahead of the game. The right ...

Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and marketing strategies — is increasingly crucial to success in a crowded ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.