How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Mizuno unveil the all-new Alpha II Made in Japan dressed in a vibrant iridescent colourway. This drop comes as the brand-new ...

Which are the most ugly football helmets in the NFL? Find out the teams that have the worst designs, what makes them bad, and ...

Walmart’s latest brand and logo update ... As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

A historic rebrand of the Boy Scouts of America has been followed by a small uptick in young people joining what will now be ...

Nude Project, the streetwear clothing brand, has unveiled a first-of-its-kind women's exclusive collection dubbed Woman.

Orient's 75th Anniversary collection of Bambino watches includes an elegant 1950s logo and several new dial colors.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), the largest association of polo clubs and ...

The newest "Rare Air" release will come in the form of the Air Jordan 11. Check our Sneakers news for more breaking content!

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo.

New Balance unveiled the New Balance 2000, a sneaker inspired by the brand's early 2000s running shoes. Its design takes in elements from the period but is infused with a few modern twists.