BMW is gearing up to launch its first Neue Klasse model later this year, promising 30% faster charging and at least 30% more range. Starting with the new iX3, BMW says an “unprecedented ramp-up” is ...

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

BMW is preparing a massive redesign of its mid-size sedan with Neue Klasse vibes, something we've already seen on a BMW M5 ...

The new BMW website presents a historical catalog that compiles 80 years of classic models from the German automaker.

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to ...

In the United States, Europe, and elsewhere, policymakers have noticed that producers’ carbon emissions differ in different parts of the world—and politicians are increasingly crafting ...

Valentino Rossi is a man of many talents, not just spectacular motorcycle heroics. It's likely a lesser-known feat than his numerous MotoGP championships, but the racer has taken a liking to ...

“The Heart of Joy enables us to take driving pleasure not just to the next level, but another one beyond that,” according to BMW’s development boss, Frank Weber. For the first time, BMW’s ...

Last November, I strapped into the rear passenger seat of an all-electric, four-door sedan with BMW test driver and 24-hour racer Jens Klingmann behind the wheel. It was a cold day at BMW’s ...