In an exclusive retrospective conversation, Hypebeast sits down with Dr. Thomas Girst, global head of cultural engagement at ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

What happens when high-performance luxury cars enter the baby gear market? CR weighs in on the Nuna x BMW strollers and the ...

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience ...

The Signature Series pays homage to BMW’s long-running and very popular ‘Art Cars,’ which began life with Alexander Calder’s ...

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to ...

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to manufacture aircraft engines, the BMW brand has come a long way with its own ...

BMW Motorrad India has introduced the new BMW C 400 GT in the country. Available as a completely built-up unit (CBU), ...

The flatter battery pack design will make it easy to install in the company’s full line — even the lower-cost models — though BMW was reluctant to say if the technology will result in lower ...

Then there are the details, designed to pump up the car’s status within the BMW hierarchy. Notice the discreet ‘2’ logo on the rear window Hofmeister kink. The lower section of the rear ...

BMW said Rossi was involved in the design process of the two variants ... along with a yellow VR46 logo for its head restraints and door sill trims. Yellow contrast stitching and a yellow centre ...