It’s almost that time of year, that day on the calendar that sparks either immense joy or general annoyance. April Fools’ Day. The holiday, which has had varied iterations across a number of western cultures over the centuries , is solidified in the United States, and specifically, in the nation’s schools.

If you find yourself the target of a prank this year, just remember to take it in stride. After all, it’s tradition!

Automakers use April 1st as a means of grabbing people's attention and creating interest and laughter. EpicVIN says that according to the statistics, brands that play along on April Fools' Day have a 10-15% boost in social media engagements in the first week of April.