The visual debut sets the stage for the highly anticipated Hennessy Arena 2x2 Showcase set to be played at San Francisco City Hall, where some of the WNBA’s top players will go head-to-head in a ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend.

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

At last, Shai Gilgeous-Alexander and Converse’s first signature shoe has been revealed. The introduction of the SHAI 001 ...

In celebration of NBA All-Star Weekend and their 40th anniversary, Jordan Brand put on a unique drone show in the Bay Area on ...

A new design of the Nike Air Max 90 is on the horizon. The "Black and Magma Orange" sneakers will launch on February 22, 2025.

Former Iowa women's basketball star Caitlin Clark was featured in Nike commercial during Sunday's Super Bowl broadcast.