Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from WPP's GroupM in a closed pitch. Coca-Cola is arguably WPP's flagship account, ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...

Created by WPP Open X, the campaign will be supported by new video creative across traditional TV, online video platforms and social media, as well as out-of-home advertising. Coke is refreshing ...