Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...
The soda giant that recently moved its media business from incumbent WPP to Publicis is bringing its fair share of business ...
WPP (WPP) is in discussions to sell Spafax, a provider of in-flight entertainment whose clients include leading airlines, Sky News’ Mark Kleinman reports. The advertising giant is working with bankers ...
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this ...
Undervalued stocks with high yields present a unique opportunity to capitalise on returns. But does the FTSE 100's largest advertising firm have recovery potential? The post Should I buy the ...
As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.
While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...
Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.
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