The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...

With Values-Based Audiences, Givsly helps brands and agencies align brand values with consumer values. Givsly’s audiences combine several key nonprofit data points including: donor, volunteer, ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform ...

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.

The media giant’s fifth annual Tech & Data Showcase comes just days after it moved to combine its Hulu + Live TV offering ...