People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for Nielsen’s Big Data + Panel product now in place—and its legacy panel-only ...

At Spotter’s creator upfront event, YouTubers pitched themselves not just as influencers, but as full-fledged content ...

Bacardi Limited has launched a global creative review for most of its brands, according to three people close to the ...

Returning to work after parental leave was a roller coaster of emotions. On one hand, I was excited to get back into the swing of things and reconnect with colleagues. On the other hand, I was nervous ...

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Over four days of spirited debate last week, Ad Age juries comprised of dozens of industry luminaries chose the winners and ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...