Samuel L. Jackson joined Kendrick Lamar's Super Bowl 2025 half-time show performance. Here's what his role was and what it all really meant.

Uncle Sam — aka Samuel L. Jackson — nearly stole the Super Bowl halftime show. The “Pulp Fiction” actor was Kendrick Lamar’s special guest during the Super Bowl halftime show. Dressed in patriotic red, white and blue, Jackson introduced the show, exclaiming “this is the great American game.”

Fans tuning in to Super Bowl 59 to watch Kendrick Lamar's halftime show were welcomed in by an Academy Award-winning actor. As the broadcast returned from break to tee up Lamar's performance, "Uncle" Samuel L.