Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

PV Sindhu has made an indelible mark in the world of sports. But it turns out that her sartorial sensibilities can give most ...

Indian badminton star PV Sindhu has signed a landmark multi-year partnership with PUMA India, making her the first badminton ...

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.

Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's ...

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

Puma India partners with badminton player P. V. Sindhu to focus on performance-sports strategy, aiming at growth in women's sports and grassroots participation.

Indian shuttler PV Sindhu has become the first badminton player to endorse Puma India by signing an contract with the leading ...

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake. Two-time Olympic medallist PV Sindhu recently ...