Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

The social platform’s global head of business marketing and commercial partnerships writes about why creativity and business ...

Film is still the quickest way to unlock emotion. And we had a good variety of films among this week’s top ad campaigns. Tim ...

Omnicom and IPG have both received requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit ...

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and ...